Among the many influencing trends in today’s world are rapid changes in fashion. Spectacle frame fashion is keeping pace – resulting in newer styles, shapes and sizes.
Human eyes are challenged like never before
Research has revealed that the majority of consumers first select a frame, then choose their lenses. But not all progressive lenses fit all frames: limited freedom of frame choice or vision impairment are often the result. Fifty percent of progressive lens wearers experience limited frame choice.* In pursuit of fashionable frames, wearers are changing frame styles more frequently, from small to large frames and vice versa. Wearers have to adapt their eye movement behaviour learned from the previous spectacles each time a new frame with a different size or shape is purchased. This should be taken into account when a progressive lens is dispensed.
* External market research with 1,000 progressive lens wearers in Germany and USA (2014)