BETTER VISION: Mr. Mendel, does the launch of i.Scription® go hand in hand with the introduction of a new level of vision quality for everyone. Or let me put it differently: Will the special benefits of i.Scription® soon make this quality of lens the only one available on the market?
Lars Mendel: The first part of the question deserves a definitive yes. A new standard has certainly been created. The lens optimisation solution i.Scription® provides us with a tool that offers better vision for all. Our experiences have shown that for instance many customers who already had prescription glasses but only used them in emergencies are now convinced that it is a good idea to wear them all the time. i.Scription® creates a vision impression that is better all around and that makes it easier to feel comfortable wearing glasses the first time you put them on.
As for the second part of your question – it would be mere speculation to think that only these kinds of lenses will be available in the future. In any event, we are confident that i.Scription® will secure widespread distribution very rapidly thanks to the benefits patients will experience.
BETTER VISION: The continued optimisation of lenses also raises the bar for optometrists. Does this not also come with the inherent risk that the product features will only be used inadequately in some cases?
Lars Mendel: To get straight to the point: High tech eye care requires special qualifications. Professionals in the field will need high tech training and equipment. Carl Zeiss Vision has specifically worked toward giving optometrists those special consulting qualifications. The Relaxed Vision Centres, which are equipped with tools such as video centring devices, have been established as a result. They provide another building block that supports optometrists throughout the entire consulting and adjustment process. Consequently, we now have everything in place that optometrists will need to adjust even the most advanced and complex products.
BETTER VISION: Is i.Scription® indeed the perfect solution for everyone who wears glasses – including customers who only use half glasses?
Lars Mendel: Those who need glasses only for up-close applications are actually the exception to the rule. The principle of wave front auto-refraction has been design for viewing objects that are located at greater distances. Close-up applications are subject to different conditions. However, half glasses play a less and less significant role given that progressive addition lenses do offer a much better alternative.
BETTER VISION: Thank you very much for this interview.
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