The ZEISS Progressive Lenses app is an easy-to-use application designed to help you attract, upsell and retain your customers when dispensing the new ZEISS Progressive Lenses portfolio.
Among the many influencing trends in today’s world are rapid changes in fashion. Spectacle frame fashion is keeping pace – resulting in newer styles, shapes and sizes.
Human eyes are challenged like never before
Research has revealed that the majority of consumers first select a frame, then choose their lenses. But not all progressive lenses fit all frames: limited freedom of frame choice or vision impairment are often the result. Fifty percent of progressive lens wearers experience limited frame choice.* In pursuit of fashionable frames, wearers are changing frame styles more frequently, from small to large frames and vice versa. Wearers have to adapt their eye movement behaviour learned from the previous spectacles each time a new frame with a different size or shape is purchased. This should be taken into account when a progressive lens is dispensed.
* External market research with 1,000 progressive lens wearers in Germany and USA (2014)
ZEISS Progressive Lens Precision Plus responds to the desire for unlimited frame choice.
In a world of fast-changing fashion trends, unique Adaptation Control Technology including FrameFit®+ provides freedom for the wearer to select any frame and achieve fast adaption to their lenses.
* External market research with 400 progressive lens wearers in Germany and USA (2014)
** Internal wearer trial with basic ZEISS progressive lens design, n=52 (2014)
Not all progressive lenses fit all frames.
ZEISS ensures that progressive lens wearers experience better vision – no matter what frame is chosen.
Without FrameFit®+ Technology:
Near zone cannot be positioned within a small frame.
With FrameFit®+ Technology:
The wearer always enjoys a maximum range of vision – with any frame size.
Without FrameFit+® Technology:
Near vision zone is cut out due to frame shape.
With FrameFit+® Technology:
Near vision zone is within the frame – even in aviator shapes where the nasal lens region is cut away.
Adaptation Control Technology takes into account the eye declination (vertical eye movement behaviour). It compares the previous frame with the new fitting height and addition power in order to create a comfortable eye declination and near zone location.
The progressive lens wearer is accustomed to a certain eye movement from the far to near zones and vice versa with their current progressive lenses.
New bigger frame without Adaptation Control Technology:
New bigger frame with Adaptation Control Technology:
The optimum corridor can be automatically calculated with the aid of the new ZEISS Progressive Lenses app.
|Clear / tinted
(also available in Sport)
||from 14 mm
We recommend adding 2 mm for more comfortable vision if addition > 1.75.
Please find detailed information in the ZEISS price list.